Here’s how it works…

We understand that startups need as much help as they can get.

672,890 startups were founded in the UK in 2018-2019. 90% of these will have failed within the first 5 years.

The most common causes of startup failure are:

Failing to find product-market fit or poor UX
Lack of focus, distraction, or no clear business model
Poor technical planning or not developing for scale
Hiring the wrong people or establishing a poor company culture
Founder burnout

Your chances of success are up to 3x higher when you have access to prior experience to help avoid these issues before they arise.

No charge. No equity. No catch.

Free access to decades of collective tech and startup experience.

If you’re accepted into the programme, you’ll get:

Access to our members-only advice email inbox
Access to tag us directly in your Slack conversations
A free 20-minute advice session each month

You can contact us with questions, ask for advice, get feedback on what you’re working on, or just vent confidentially.

Apply now →

We’ve built our careers being hands-on inside businesses big and small. Our experience spans all areas of building and growing technical startups. We have truly been there, done that and can help you with questions about:

Understanding your demographic through surveys, interviews, personas, and other research
Creating a product onboarding strategy that captures your audience
Analytics, A/B testing and data-driven decision making
Communicating your product roadmap to your team, stakeholders, and users
Retention methods and gamification frameworks
Creating brand awareness and loyalty
Product roadmap prioritisation

Defining long-term technical strategy
Reviewing and planning software architecture and platform choice
Agile delivery and best practices
Automating technical flows such as build, test and deployment
Recruitment
Building a healthy company and employee culture
Defining your management style, solving management difficulties, and managing up

Why is it free?

Our reasons are simple…

We love founders. We love your passion, we understand what you’re going through, and we want you to succeed.
We’re a couple, raising a growing family together, so it’s important to us that the time we spend working is accomplishing the most good possible. More on this below!
We only want to do business with people with whom we have mutual trust and respect. By building relationships with founders as early as possible, we have a foot in the door for larger projects with people we trust, when the time comes.

Basically - if you succeed, we succeed.

We’re not superheroes. We’re not here to make the decisions for you. Ultimately, the choices you make are up to you. We’re just here to help you make better ones.

Apply now →

We’re not an agency. We’re just us.

Ashley Porciuncula

Chief Product Officer, UI and Branding Designer, Growth Expert, Exec Coach

Product leader, UX designer, tech startup consultant, and front-end developer with over 15 years experience and almost 50 products launched to market.

I can help you create high-performing products people love, build a happy and productive team, launch to market, and grow your business. I’m also a certified Master Coach, so I’m always ready to listen!

Portfolio and Case Studies | LinkedIn | Twitter

Dan Puzey

Chief Technical Officer, Developer, Architect, Development Management

Technical strategist with 20 years’ experience working for a variety of companies, from bootstrapped startups through to established teams of hundreds.

I can help with all aspects of your technical process: Planning a strategy to meet your business’ future goals, reviewing and suggesting improvements to your current software and team practises, or building your MVP product to high quality against a deadline.

Website and Case Studies | LinkedIn | Twitter

You’re in good company. We've helped build and grow products and teams such as…